As marketplace growth across Europe accelerates, many fashion and lifestyle brands are discovering the same challenge: scaling demand is easy — scaling operations is not.  In this fireside chat, ChannelEngine CEO Jorrit Steinz and ZEOS Commercial Director Andreas Hoenl explore why operational fragmentation has become the biggest barrier to profitable marketplace expansion. From disconnected inventory and complex fulfilment networks to rising return costs and growing pressure on margins, brands are being forced to rethink how they operate across Europe’s fragmented e-commerce landscape.  Together, they will discuss a new operating model built around one connected stock pool — enabling brands to manage marketplaces, fulfilment, and returns through a unified infrastructure designed for scalable European growth.  The conversation will cover: • Why marketplace scaling breaks as brands expand across Europe • How connected commerce infrastructure reduces operational friction • Why inventory visibility and fulfilment are becoming strategic growth levers • What leading brands are doing differently to scale without losing control • How AI and emerging “agentic commerce” models will reshape marketplace operations in the years ahead  Featuring real-world insights and practical examples from fashion and lifestyle brands expanding across multiple European markets, this session is designed for senior e-commerce leaders looking to simplify complexity, protect profitability, and build a more scalable marketplace strategy.