What separates retailers and brands that scale efficiently from those that don't often comes down to one thing: whether their operations are built for one trading partner or for many. In this chat, Laetitia Leriche, Director Business Services at Intersport, joins Btwentyfour founder Ulf Hallman to share how one of the world's leading sporting goods retailers standardized data exchange across 600+ brand relationships and multiple European markets. The results speak for themselves: ~6x ROI, 25% faster time-to-market, and 10 FTE savings in ordering and logistics alone. This session goes beyond the numbers, offering an honest look at the challenges, the rollout, the successes, and what it changed operationally. Whether you're a retailer managing supplier complexity or a brand scaling distribution without multiplying integrations, you'll leave with concrete insights you can act on.