Every CMO knows it, few say it out loud: your attribution is broken. Last-click is dead, multi-touch models contradict each other, and AI agents won't solve the problem on their own — at least not yet. This session explains why attribution remains one of the hardest unsolved problems in performance marketing, and which approach actually works.

Using Oswald/Unilever and Luca Faloni as real-world examples, we show how Nexoya's regression-based attribution answers the question every digital marketing team wrestles with every day: "Where should I invest my next euro for maximum impact?"

Interactive: Bring your own paid media setup. We'll run a live diagnosis together and you'll walk away with an honest assessment of where you stand — and what's possible.