Cross-channel mastery: How Zalando transformed their customer engagement with Braze
valantic+1 Stage

Cross-channel mastery: How Zalando transformed their customer engagement with Braze

braze
braze
CRM & Loyalty
Fashion
Growth & Expansion
Luxus & Lifestyle
Marketing
Strategy
Transformation
Wednesday, Jun 24, 2026
2:10 PM - 2:40 PM | Europe/Berlin

Session

valantic+1 Stage
English
About
For brands, standing out requires more than just presence - it demands precision and adaptability. Join Braze and Zalando for an exclusive session on the art and science of cross-channel mastery. Discover how to seamlessly integrate channel preferences into your marketing strategy, ensuring your brand is not just seen, but felt, across every touchpoint. Learn how to captivate discerning audiences by being exactly where they are, driving loyalty, and achieving unparalleled growth.

Speakers

Philippe Lachmann

Account Executive, Strategic Enterprisebraze

Melanie Alana Sisk

Director of CRMZalando