For more than 110 years, Stanley 1913 has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, Stanley’s colorful and innovative product portfolio spans Hydration, Café, Bar, Kitchen, and Hard and Soft Coolers, elevating everyday moments with style while empowering active lifestyles. As Stanley 1913 continues to scale its Direct-to-Consumer business across Europe, Bas Vossen, CRO and UX Lead EMEA, will share how the brand uses Contentsquare and Salesforce to better understand consumer behavior and translate those insights into action across CRM, marketing, and the onsite experience. The session will explore key learnings from building a more connected consumer journey, helping Stanley deepen relationships with its community and support continued DTC growth.