The e-commerce market is growing, but so is the pressure on the individual merchant. Only the most successful ones survive, and they become even more successful in the process. What ultimately counts is the best setup. AI is one of the biggest drivers behind that, both on the revenue and the cost side: on the revenue side through agentic commerce, GAIO and new AI-driven go-to-market channels. On the cost side through digitalisation and automation across the entire e-commerce merchant's value chain. We walk through both concretely and give you tips and tricks you can take straight into implementation right after.