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As the leading e-commerce event, the K5 Future Retail Conference combines innovative technologies, global networking, and practical knowledge to provide attendees with a holistic experience with industry-leading insights and business opportunities.

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ESTREL Berlin, Sonnenallee 225, 12057 Berlin

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Hall 2/61

Team members

Franyesca Garcia

Marketing

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Sessions we speak at

The Attribution Dilemma: Why Your Marketing Numbers Are Lying to You (And Why AI Agents Won't Fix It)

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The Attribution Dilemma: Why Your Marketing Numbers Are Lying to You (And Why AI Agents Won't Fix It)

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Tuesday, Jun 23, 2026

2:50 PM - 3:20 PM | Europe/Berlin

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