As brands look beyond saturated domestic markets, Benelux has become one of Europe’s most attractive opportunities for marketplace-driven growth. With bol at the centre of the region’s e-commerce landscape, brands have a unique opportunity to reach millions of consumers across the Netherlands and Belgium through one of Europe’s leading marketplaces. In this session, bol and ChannelEngine will explore how brands can successfully enter and scale within the Benelux market through proven marketplace strategies, real-world examples, and practical insights from brands already succeeding in the region. Together, they will discuss:  • Why Benelux represents a major growth opportunity for expanding brands  • What successful brands do differently when scaling on bol  • How to overcome common marketplace expansion challenges  • Which strategies drive sustainable marketplace growth  • How ChannelEngine helps simplify and scale selling on bol Featuring real-world use cases and lessons from brands actively scaling on bol, this session is designed for e-commerce and marketplace leaders looking to expand into Benelux and accelerate marketplace growth.