This session explores why Poland has become one of the most attractive e-commerce markets in Europe and how international sellers can successfully grow their business through Allegro. You will learn about the opportunities for cross-border expansion, key market insights, customer expectations, and the practical steps needed to start selling on Allegro. The presentation will also cover how sellers from Germany, the Netherlands, the UK, and other European markets can scale their sales, build local relevance, and succeed in one of Central Europe’s leading marketplaces.