A new kind of customer journey is emerging, and it often starts far away from your own website. In the age of Agentic Commerce, shoppers increasingly rely on large language models like ChatGPT and Claude to discover products, compare options, and make purchase decisions. AI agents and LLMs become powerful intermediaries that decide which brands are visible, relevant, and trusted.

This shift doesn’t just change technology; it changes how people search, who really “sees” your brand first, and how you design your positioning, content, and commerce stack.

In this session, Sander Berlinski (valantic) and Tim Bielski (Shopify) explore:

• the old vs. new world of commerce: from direct traffic and search to LLM driven discovery and Agentic Commerce

• the key challenges for merchants: being visible and relevant in LLMs, handling GEO and localization, and activating customer data across channels

• how Shopify’s platform, data, and APIs help retail brands become “LLM-ready” and solve these challenges in practice

You’ll walk away with a clear view of what this new landscape means for your retail brand and where to start if you want to be ready for your new customer journey: human driven and agent assisted.